Pocket Virtuality

It is a Czech, privately owned startup focused on the development of applications for mobile virtual reality. Especially on marketing & sales, education and entertainment.

Co-founders of the company are veterans of the gaming industry with 15 years of experience in the field of simulation, computer graphics and mobile marketing.

POCKET
VIRTUALITY ENGINE

PV engine is an upgrade developed by us over the standard UNITY system, which enables very fast to create multiplatform applications for Samsung Gear VR, Google Cardbox, Oculus Rift and in the future possibly also other VR standards that will arise.

The main motivation for the development of this upgrade is to create a platform that could quickly respond to clients’ needs in a high quality and allow to create content that is now really lacking on mobile VR. And last but not least, to create the Czech local content, either because of the presentation of the country to visitors or to support the domestic market and audience.

INTERACTION
AND MOVEMENT

Environments that we create using this system, allow various forms of user interaction and the free movement of his avatar in them. Thus it is also possible to freely browse between various environments through “teleports”. Our system allows additional downloading these environments gradually from the server without all of them having to be a part of the original VR application.

It is not about looking around in any environment, but rather allowing the visitor to move freely in it – no prearranged routes. For example, to explore the bottom of the Macocha gorge, walk across the bridge in Písek, or visit the Romanic rotunda on Říp.

PHOTO REALISM

The used system allows to display both custom-made classical 3D models (automotive models, visualization of real estates, etc.) and 3D digitization of real environments such as cultural and historical monuments, natural sceneries and so, using photogrammetry. This approach is particularly suitable for educational, marketing or entertainment purposes where it is not possible to achieve a similar quality by conventional 3D modelling or capturing spherical photos.

INTERACTIONS WITH
THE PHYSICAL WORLD

For educational or marketing purposes it is necessary to have an option of making ties between the virtual reality and the context, in which the user is present. Our system allows you to get a specific VR environment directly from the glasses using a QR code in the physical world. This allows, for example a tie to the printed catalogues, books’ content etc. Imagine, for example the catalogue of a carmaker, in which after downloading the QR code through the VR goggles I can get on to the interior of individual cars and change their equipment. Or a film magazine, which as a gift includes in every issue one VR scene from shooting, in which I can move freely.

What is

THE VIRTUAL REALITY

True 3D display – for each eye a different image.

The environment is interactive – the user is not a mere spectator.

Free movement – freedom is not only a chance to look around, but also to move freely at least in the XZ plane, either directly via VR hardware sensors or using the control.

THE VIRTUAL REALITY

Is Not

Streamed 2D video into glasses – for each eye the same image. In case of video it is necessary to realize, that the resulting video resolution is thus reduced by half because the image for each eye must fit in half display.

360° photospheres á la streetview or 360 deg video are often called for the virtual reality (for example, the latest LG 360 glasses), but this content again only meets certain criteria.

Our system allows you to measure and analyze interactions of the user with the VR environment, to collect these data and to use them for other purposes.

MOBILE
VIRTUAL REALITY

The mobile virtual reality means a device, usually glasses, in which the display unit is a smart phone or device having the fixed integrated display unit but all calculations are performed in it and is not dependent on any external device.

The advantage of these devices is primarily low cost, portability, ease of movement and minimum user requirements regarding his knowledge of the issue. These are devices designed for the mass market.

FIXED
VIRTUAL REALITY

The mobile virtual reality means a device, usually glasses, in which the display unit is a smart phone or device having the fixed integrated display unit but all calculations are performed in it and is not dependent on any external device.

The advantage of these devices is primarily low cost, portability, ease of movement and minimum user requirements regarding his knowledge of the issue. These are devices designed for the mass market.

Downsides of course include the high price, very limited portability and the need for users to have knowledge of the VR issue.

Typical representatives include Oculus Rift, HTC VIVO (Valve Steam connection – distribution platform for PC games), and soon also Sony Morpheus, VR equipment for the Playstation.

AUGMENTED
REALITY

Or also extended reality. For many purposes both in the entertainment and in serious B2B it is appropriate to combine virtual computer-generated image in a realistic environment, which is something the ordinary virtual reality is unable to do. It is a technically demanding solution because the computer generated image can only be screened in front of the user, but its individual parts must be at the same depth as the objects that the user sees and focuses on them in the physical world in his vicinity.

POSSIBILITIES OF VR
APPLICATION

In the field of mobile virtual reality it will be mainly the B2C segment. VR educational applications, games, three-dimensional video broadcasts of important events, virtual invitations to important sites, such as cultural monuments, protected or inaccessible places. In marketing, for example, it is the examination and configuration of new cars or real estates, tourism promotion through virtual visits to local attractions or accommodation facilities and the like.

With the rise of personal drones the mobile virtual reality can also be applied for the telepresence with these devices.

PROSPECTS AND
FURTHER DEVELOPMENT

Analysts predict that the virtual reality and artificial intelligence will drive innovation in the next few years (for example, the latest statement of Goldman Sachs). It is expected that there will be several standards before the technology consolidates. Google is trying to develop its own independent hardware and also get its proprietary manufacturers into its ecosystem. It is already possible to produce cardbox applications for Samsung Gear VR. Apple has filed a patent for its own VR solutions. With the increasing number of sold devices and decreasing their price (Google now declares over 5 million cardbox devices and large manufacturers want to give out their proprietary solutions to topmodels), investments are about to shift from the hardware production to companies that will have the know-how and technology to create content. With the drop of HW prices and increase in performance differences between mobile and full VR will disappear both in terms of price and capabilities of the device. Gradually, some AR features will be available also with VR. Google is working on the Tango project, which is essentially a 3D scanner embedded in a mobile phone. In combination with VR the door will also open for mobile augmented reality.

Contact us

COMPANY

Muchova 237/15
160 00 Praha 6 – Dejvice
info@pocketvirtuality.com